Tourism bonus for farms

It’s a deal: Rural Tours and Destination Cambridge at the partnership announcement, from left: Ruth Crampton, Russell Alexander, Lucy Young, Seiko Wilson, Melissa Beets and Tony Boot. Photo: Mary Anne Gill.

A partnership between New Zealand’s largest rural tours’ operator and the Cambridge i-Site will result in a significant boost to Waipā’s tourism industry and give farmers an added income stream.

And the idea came from a Japanese woman who “married a Kiwi guy”, settled in Cambridge and saw first-hand, while working in the town’s visitor centre, the opportunity to capitalise on a tourism upswing post Covid.
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