Good Local Media has launched two new applications (Apps) today giving readers and advertisers the perfect companion to its three printed products.
The announcement comes as the latest annual online readership figures for the publisher’s Cambridge News and Te Awamutu News websites show a significant increase over the previous year.
In Cambridge, visits were up 119 per cent with the top news story being our own Super Gran foiling ram raiders.
Te Awamutu’s top news story was the Alpha Hotel in Kihikihi serving new patrons helping see a 30 per cent increase in visitors over the previous year.
Editor Roy Pilott said the results showed readers of the papers were relying on The News to keep them informed about stories in between editions.
“That shows the power of the newspaper. When our paper hits the letterbox, they’re interested in the story and want to find out more.
“Our new apps give them the opportunity to do that.”
Publisher David Mackenzie said the Cambridge News and Te Awamutu News apps can be downloaded from Google Play or App Store.
“We are still a community newspaper business, and we are not abandoning that for digital as other publishers have done. We have loyal readers and advertisers who want an actual newspaper and we’re not going to let them down.
“We are now Waipā’s leading print and digital news outlet with thousands of readers every week.”
Late last year Mackenzie added the Waikato Business News to the Good Local Media stable of publications.
The third edition under Good Local’s ownership is out later this week and will be delivered to businesses in Hamilton, Cambridge and Te Awamutu.
“We’re passionate about newspapers and we know our readers and advertisers are too. There’s something special about reading an actual newspaper with local news and advertisements,” said Mackenzie.
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